I have worked at VCU for 11 years as an office manager in the Office of Communications and Public Relations (formerly University News Services).
There are only 11 people in my department, 8 women and 3 men. Two women are Asian. I think the demographics we deal with the most would be the faculty, staff and students that we come in contact with.
With my my background being in administrative or clerical roles, I blended in very well with public relations. Maybe because I have been working for Virginia state government for 24 years and have always been in some type of customer service role.
The public relations specialists in my office write stories for news releases, media advisories and faculty and staff online articles. This causes them to come in contact with doctors, nurses, professors, students, etc.
Needless to say, with VCU being so diverse, the changing demographics are with us every day. For technology, our department has had to research and become a part of the changing social media scene. We set up accounts for VCU public relations and a newsroom area for posting news releases and stories of interest to the outside world. We tweet on Twitter and post messages on Facebook about current news items and happenings in the university and hospital.
We also take part in a lot of webinars over the computer so that we do not have to travel anywhere to attend a seminar.
For our videographer, he has had to keep up with the changing arena of digitizing videos, and our photographer is digitizing still photos.
The VCU TV/HD department has one full-time producer and the rest of the staff is students that film and produce in-house videos in high-definition. The HD technology is what the TV stations are now changing to.
Being the communications office of the university and hospital, our office is blessed with sending out emergency communications for the testing of the emergency devices and any emergencies or crises that happen at the university or hospital. Technology has definitely helped in this area. We are now able to effortlessly send mass mails, text messages, Alertus classroom signs and the web site, the same message within just a few minutes.
And thank goodness we have monthly tests because that is how we learn what works and what does not.
As for globalization, we are being touched by the economic crisis just like everyone else. The Governor will be slashing our budget again later this month. We must learn to do without certain supplies, expensive conferences and a lot of the little everyday things.
But, that is the changing world we live within and the cycle of the state budget system.
We will survive, as always, and we will learn to do without certain items, and we will also learn about recycling, reusing and reducing waste.